Marketing
Mass Retailers Are Winning the Delivery Game—Why It Matters To You!
Online grocery sales soared to $27.4 billion in Q3, showing a 13.8% growth from last year—and it’s no surprise that delivery options are fueling this momentum. Delivery surged by 25% year-over-year to reach $10.9 billion as consumers increasingly prioritize convenience. Industry leaders like Walmart, Amazon, Instacart, and DoorDash are capitalizing on this trend with new …
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Boost Your Retail Business by Blending Online and Offline Channels
Introduction: Retail’s New Landscape Imagine a customer who loves your brand but struggles to decide between the convenience of online shopping and the experience of visiting your store. What if you could seamlessly offer them the best of both worlds? That’s the power of an integrated retail strategy. Retail is evolving rapidly, and relying solely …
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Tupperware’s Downfall: What Small Business Owners Can Learn from an Icon’s Struggle
Remember your first Tupperware container? Maybe it was the one your grandmother used to store cookies or the colorful set your mother kept neatly stacked in the pantry. For many, Tupperware was more than just a container—it symbolized home, family, and the promise of well-preserved leftovers. However, the brand that revolutionized food storage has now …
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Holiday Edition: Shopper’s Attitudes Toward Price Increases
“Getting results isn’t just about staying informed—it’s about taking that information and turning it into decisive action. The following research from Stacked Marketer offers valuable insights, but the key is to determine how it applies to your business and then commit to acting on it. By doing so, you’re not just staying ahead but positioning yourself …
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Inflation, Innovation, and Insight: The New Rules for Ohio’s Restaurants
Ohio’s restaurant industry is experiencing a notable resurgence. According to John Barker, president and CEO of the Ohio Restaurant & Hospitality Alliance, the state now boasts about 1,000 more restaurants than it did pre-pandemic, with the total number reaching approximately 25,000. This rebound began in late 2023, signaling a critical recovery phase for the sector. …
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The Art of Simplification: Streamline Your Offerings to Drive Conversions
All of us have experienced the frustration of indecision. Like scrolling through countless movie options on our favorite streaming app without settling on anything? This example is a classic case of Hick’s Law at work. What is Hick’s Law? Hick’s Law, named after psychologist William E. Hick, explains that the time it takes for a …
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