During the first couple of years, when we, as entrepreneurs, are starting up our business, it is very natural for us to focus strictly on developing our key products and services. This probably results in some good products and services that the customers like, but our turnover is probably not as large as we hoped.
One reason could be that we focus too narrowly on a few products instead of developing our total product range, thereby developing our business idea into a complete business concept. So how do we become better at working with the product portfolio as a means of getting more customers and selling more to the customers we already have?