Marketing myopia was coined by Harvard Business School professor Theodore Levitt in 1960. It refers to the tendency of businesses to focus too narrowly on their products or services rather than on the needs of their customers. This can lead to businesses becoming complacent and failing to adapt to changing market conditions. One famous example …
In the dynamic business world, where challenges and opportunities emerge rapidly, having a trusted advisor by your side can make all the difference. That’s where the concept of retainer-based consulting comes into play, offering businesses a unique advantage in navigating the complexities of their industries. What is Retainer-Based Consulting? Retainer-based consulting is a strategic partnership …
In the dynamic world of small business ownership, having access to expert guidance and strategic insights can make all the difference in achieving your goals. However, the traditional model of hiring a full-time business advisor may only be feasible and cost-effective for some small businesses. This is where Slark Consulting Group’s innovative On-Demand Advising Program …
Happy Labor Day! Today marks the celebration of the invaluable contributions of workers since its inception in 1882. Labor dynamics have evolved significantly, and in 2023, acknowledging the transformative role of employees is more critical than ever. They’re not just cogs in a machine; they’re your competitive edge. Crafting a flourishing work culture requires strategic …
Labor Day 2023: Elevating Your Business with Employee-First Strategies Read More »
Fifth Third Bank, a leading financial institution, and Slark Consulting Group, the Springfield, Ohio-based business consulting firm, are delighted to announce their strategic collaboration to support and empower small businesses throughout their journey from startup to growth. This collaboration combines the financial expertise and resources of Fifth Third Bank with the specialized business consulting services …
As a small business owner, making informed decisions is crucial to success. And one key ingredient to making those informed decisions is market analysis. Understanding your customers, competitors, and industry trends can provide valuable insights to help you stay ahead. This blog post will explore the importance of market analysis for small businesses. Market analysis …
The Power of Market Analysis for Small Businesses: Your Ultimate Guide Read More »
Announcing price increases to customers is never easy. It can be an uncomfortable experience for businesses, leaving customers uncertain about the future of the products or services they rely on. However, there are several steps companies can take to make the process smoother and help maintain their customers’ trust and loyalty. First and foremost, being …
The Art of Announcing Price Increases: A Guide for Business Owners Read More »
Get ready to take your business from good to great! I’m thrilled to invite you to my latest workshop, that’s jam-packed with ten actionable insights and strategies. This workshop is your chance to level up your business and achieve your goals. Don’t miss out on this exciting opportunity to learn and grow. Register today to …
As a business owner, having a good product or service is not enough. To succeed in today’s competitive market, you must be a strategic thinker, constantly looking for ways to improve your business, stay ahead of the competition, and meet the ever-changing needs of your customers. Let’s examine five benefits of being a strategic business …
5 Benefits of Strategic Business Ownership for Increased Profitability Read More »
Small business owners understand the crucial role customers play in their success. But unfortunately, some may unintentionally adopt a culture that views customers as a hindrance. This often manifests in poor facilities, low-quality products and services, unenthusiastic employees, and poor customer service. But with the competition and options available, most customers will quickly move on …
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