Marketing myopia was coined by Harvard Business School professor Theodore Levitt in 1960. It refers to the tendency of businesses to focus too narrowly on their products or services rather than on the needs of their customers. This can lead to businesses becoming complacent and failing to adapt to changing market conditions. One famous example …
In the dynamic business world, where challenges and opportunities emerge rapidly, having a trusted advisor by your side can make all the difference. That’s where the concept of retainer-based consulting comes into play, offering businesses a unique advantage in navigating the complexities of their industries. What is Retainer-Based Consulting? Retainer-based consulting is a strategic partnership …
Introduction: In a world where big-name events often capture our attention, it’s easy to overlook small businesses’ profound impact on our communities. The recent news of Taylor Swift’s two concerts at Paycor Stadium, expected to attract over 250,000 people and generate an estimated $92 million in economic impact for Cincinnati, is a powerful reminder of …
Title: The Power of Small Businesses: Fostering Vibrant Communities Read More »
Get ready to take your business from good to great! I’m thrilled to invite you to my latest workshop, that’s jam-packed with ten actionable insights and strategies. This workshop is your chance to level up your business and achieve your goals. Don’t miss out on this exciting opportunity to learn and grow. Register today to …
As a business grows, it faces new challenges and opportunities that require specialized knowledge, skills, and resources to navigate successfully. While you may have a skilled team of employees, there are times when you need an objective, outside perspective to help you tackle complex issues and achieve your goals. Here are three reasons why a …
Expert Guidance for Growing Businesses: 3 Reasons To Hire a Business Consultant Read More »
One key to a successful business is to be very clear about who your customer is. I am often asked what I look for when deciding to work with a client or not. Here are the three criteria I use. If you are ready to grow your business to its maximum potential and could use …
“What exactly do you do?”Have you ever wondered what a business consultant actually does? A business consultant is a mechanic for your business! That’s right, let me explain.There a two reasons car owners take their vehicles to a mechanic. One, the car is experiencing a problem, and the second is for routine maintenance. Now imagine …
What Does Your Auto Mechanic and a Business Consultant Have in Common? Read More »
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