Mass Retailers Are Winning the Delivery Game—Why It Matters To You!

Online grocery sales soared to $27.4 billion in Q3, showing a 13.8% growth from last year—and it’s no surprise that delivery options are fueling this momentum. Delivery surged by 25% year-over-year to reach $10.9 billion as consumers increasingly prioritize convenience. Industry leaders like Walmart, Amazon, Instacart, and DoorDash are capitalizing on this trend with new offerings and strategic partnerships, giving them a significant edge.

Mass retailers, notably Walmart, have captured a greater share of delivery and ship-to-home options, appealing to a broader audience that now includes higher-income households. As David Bishop of Brick Meets Click highlights, ‘strengthening the customer value proposition’ is more critical than ever as consumer expectations evolve.

For supermarkets, the challenge remains steep, with about a third of e-grocery shoppers cross-shopping at mass retailers. Mark Fairhurst, Mercatus’ Chief Growth Officer, advises that to stay competitive, supermarkets need to ‘deepen their customer connections and enhance their service’ through personalization and cost savings.

Takeaway for Business Owners: The shift in consumer behavior is a clear signal—your customers value convenience, speed, and a personalized experience. Businesses that leverage their digital presence and focus on strengthening their customer relationships will be well-positioned to thrive in this fast-changing market.

If online grocery can make these strides, so can you. Consider how you might use delivery options, personalization, or strategic partnerships to meet your customers where they are today.”

Subscribe To Our Newsletter

Get updates and learn from the best