It is November and the winds of autumn have arrived in the Miami Valley, signaling the end of summer and the approach of winter.
November is an exciting time for small businesses as customers begin their holiday shopping prompted by Black Friday, Small Business Saturday, and Cyber Monday. I trust you will take advantage of these opportunities in your small business. Here are a few suggestions to get you started.
1. Dressing up your shop and other customer touch points.
Enhance your customer's experience by adding fall decorations, signage, music, and aromas.
Offer seasonal discounts and offers for clients and customers.
Add holiday themes and discounts to your website and social media platforms.
2. Ignite your team and employees.
Speak with your team and employees about the increased sales opportunities and get them excited by adding incentives for a job well done.
3. Participate in the special days of November.
Take advantage of the special days in November by offering discounts or special recognition.
11/11/19 Veterans Day
11/29/19 Black Friday
11/30/19 Small Business Saturday
November begins a season of great opportunity! Take advantage of them.