The Foundation of Exceptional Customer Service


There are many reasons your organization should be exceptional at customer service, increased profits, better work environment, and great reviews, for starters. These are worthy reasons, but they aren’t the foundational one. The foundational reason your business should be great at customer care is simple; people deserve respectful treatment.


When an organization truly believes that people matter and are worthy of respect then makes a conscious decision to be respectful, that company has the foundation for exceptional customer service.


Some call it the “Golden Rule,” differing versions of this rule have been practiced by a multitude of cultures and religions for thousands of years.


One should treat others as one would like others to treat oneself.

One should not treat others in ways that one would not like to be treated.

What you wish upon others, you wish upon yourself.


No matter what you choose to call this principle, it is much easier to write than to practice. When respect for people, becomes the bedrock for action, it can transform a company and the way they serve their customers.



Excerpt from “Exceptional Customer Service” workshop by Rick Slark