business planning

The Path to Growth: Targeting the Right Customers

Les Mckeown preaches that finding a profitable and sustainable market is the most critical task for any founder. The clearer we understand our target customers or clients, the more efficiently we can market our products and services to them in their preferred language, style, and method.  One person who got this right was not a …

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4 keys to business planning success during the pandemic.

Faster than a speeding bullet! More powerful than a locomotive! Able to leap tall buildings at a single bound!” “Look! Up in the sky!” “It’s a bird!” “It’s a plane!” “It’s change during the pandemic!” Everything is changing! No one questions that. So, with this rapid speed of change, some small business owners are asking …

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