Les Mckeown preaches that finding a profitable and sustainable market is the most critical task for any founder. The clearer we understand our target customers or clients, the more efficiently we can market our products and services to them in their preferred language, style, and method. One person who got this right was not a …
The Path to Growth: Targeting the Right Customers Read More »
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“What exactly do you do?”Have you ever wondered what a business consultant actually does? A business consultant is a mechanic for your business! That’s right, let me explain.There a two reasons car owners take their vehicles to a mechanic. One, the car is experiencing a problem, and the second is for routine maintenance. Now imagine …
What Does Your Auto Mechanic and a Business Consultant Have in Common? Read More »
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