Aldi: Designing a Business for Permanent Pressure
A concise case study examining how Aldi built a growth model designed to perform under sustained economic pressure rather than favorable conditions.
 
The case explores Aldi’s strategic assumptions, private-label dominance, operational discipline, and expansion strategy, highlighting how cost leadership and simplicity were embedded into the business by design—not added later as fixes.
 
This resource is intended for business owners, advisors, and leaders seeking to understand how structural decisions, not short-term tactics, create durability in volatile environments.