SWOT Analysis for Growing Organizations: A Practical Guide to Strategic Clarity
 
A free digital resource designed to help leaders of growth-focused businesses and nonprofits understand, run, and apply a SWOT analysis effectively.
 
The guide defines SWOT, explains why it matters in 2025, walks you through how to conduct a session with the right people in the room, and shows how to turn findings into actionable 90-day initiatives.
 
It also clarifies how SWOT fits into the bigger picture of strategic planning, positioning it as the first step toward building a full strategy.