According to a recent study from Mckinsey, consumers are rushing to more affordable retailers.
August 3, 2022, European consumers have increasingly been opting for more affordable retailers. According to our latest European Consumer Pulse Survey, of the consumers who decided to shop at a different retailer in the previous four to six weeks, most turned to discounters. Consumers also reported lower use of other retail formats—particularly specialty grocery and convenience stores, which tend to be higher priced.
