Ready for a Productive Small Business Saturday? Answer these Five Questions.

By now, most business owners know that 11/26 is Small Business Saturday. So what steps are you taking to ensure a fun and productive day for you and your customers?

1. What special discounts or packages are you offering to your customers?

2. Have you increased and varied your marketing to ensure customer engagement?

3. Does the store vibe (brick/mortar/online) feel festive and engaging?

4. How will you collect new customer information?

5. Is there a follow-up system in place?

You can ensure an outstanding Small Business Saturday with little effort and creativity. “Let’s do this.”