"Elf on a what? It will never work!" As much a part of Christmas today as indulging in Starbucks' festive holiday drinks, it's essential to remember that in 2004, "The Elf on the Shelf" faced significant hurdles to publication. The family behind this now-famous holiday phenomenon encountered substantial financial challenges during those early years. They found themselves deeply in credit card debt, had to part with a beloved home, and even dipped into their 401(k)s to fund t

Marketing myopia was coined by Harvard Business School professor Theodore Levitt in 1960. It refers to the tendency of businesses to focus too narrowly on their products or services rather than on the needs of their customers. This can lead to businesses becoming complacent and failing to adapt to changing market conditions. One famous example of marketing myopia is the railroad industry. In the late 19th century, railroads were the dominant form of transportation in the Unit