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November 2023

Year-End Business Report Card for Small Business Owners

Business Development, Professional Development, Sales & Service, Strategy / By

Is your small business ready for 2024? Get a head start with Slark Consulting Group’s Year-End Business Report Card. This comprehensive evaluation tool will help you identify what’s working well in your business your weak spots, and develop a plan for focused action in the new year. Benefits include: 1. Identify your strengths and weaknesses: …

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What is Marketing Myopia and How to Avoid it

Business Development, Customer Service, market research, Quotes, Strategy / By

Marketing myopia was coined by Harvard Business School professor Theodore Levitt in 1960. It refers to the tendency of businesses to focus too narrowly on their products or services rather than on the needs of their customers. This can lead to businesses becoming complacent and failing to adapt to changing market conditions. One famous example …

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Slark Consulting Group
Springfield, Ohio

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