Marketing myopia was coined by Harvard Business School professor Theodore Levitt in 1960. It refers to the tendency of businesses to focus too narrowly on their products or services rather than on the needs of their customers. This can lead to businesses becoming complacent and failing to adapt to changing market conditions. One famous example …
A recent study by The Workforce Institute of UKG revealed that 69% of individuals attribute their managers as having the most significant impact on their mental health, comparable to their partner’s effect. This impact was reported to be greater than the influence of doctors (51%) or therapists (41%). These findings emphasize the significant role that …
The Critical Role of Managers in Employee Mental Health Read More »
In her beautiful book about the Los Angeles Public Library fire, Susan Orlean captures the magic of what libraries can offer. She describes walking through the empty library in Downtown L.A., not a soul in sight, and feeling connected to all the different voices represented on the millions of pages surrounding her. “A library is …
Les Mckeown preaches that finding a profitable and sustainable market is the most critical task for any founder. The clearer we understand our target customers or clients, the more efficiently we can market our products and services to them in their preferred language, style, and method. One person who got this right was not a …
The Path to Growth: Targeting the Right Customers Read More »
The following is an excerpt from author Ryan Holiday. This is that weird time of year where we start to think about how we want the following year to go. We start thinking about what we call “resolutions”—the promises we make to ourselves about what we’re going to do in the next 12 months. The …
Millions of people will sit down to turkey, cranberry sauce, and stuffing to commemorate the celebratory dinner that took place in 1621 between the Pilgrims and the Wampanoag at what is now Plymouth, Massachusetts. The Pilgrims had fled religious persecution in England and endured a harsh ocean voyage on a ship called The Mayflower to land at …
“Do not wait; the time will never be “just right.” Start where you stand, and work whatever tools you may have at your command, and better tools will be found as you go along.” Napoleon Hill 1937 Inquire about our start-up services.
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