market research

The Number One Reason Understanding Your Customer Matters: Insights from GM

What is Changing: General Motors has recently announced the discontinuation of the Chevy Malibu, marking the company’s departure from sedan production to focus solely on electric vehicles (EVs) and larger vehicle formats such as SUVs and trucks. This is part of a broader trend in the automotive industry, as we see traditional sedans gradually disappearing …

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What is Marketing Myopia and How to Avoid it

Marketing myopia was coined by Harvard Business School professor Theodore Levitt in 1960. It refers to the tendency of businesses to focus too narrowly on their products or services rather than on the needs of their customers. This can lead to businesses becoming complacent and failing to adapt to changing market conditions. One famous example …

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Empowering Your Growth: Slark Consulting Group’s On-Demand Advising Program for Small Businesses

In the dynamic world of small business ownership, having access to expert guidance and strategic insights can make all the difference in achieving your goals. However, the traditional model of hiring a full-time business advisor may only be feasible and cost-effective for some small businesses. This is where Slark Consulting Group’s innovative On-Demand Advising Program …

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Expanding Your Business: 5 Key Factors to Consider Before Adding a Second Location

Expanding your business by opening a second location is a significant milestone that can offer tremendous opportunities for growth and increased revenue. However, it’s a decision that should not be taken lightly. Before you begin this journey, please consider these five essential factors to ensure your successful expansion. 1. Market Research and Demand Analysis One …

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From Ideas to Impact: Why Market Research is Vital for Startups

Hey there, aspiring entrepreneurs!  Are you gearing up to dive into the exciting world of startups?  Before you take that leap, let’s talk about a crucial step that can make or break your journey: Market Research.  Imagine embarking on a road trip without a map. You might get somewhere, but you’ll probably waste time and …

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