Sales & Service

The Importance of Satisfied Customers for Small Business Success: Why Engaging Customers is Key to Your Future”

Small business owners understand the crucial role customers play in their success. But unfortunately, some may unintentionally adopt a culture that views customers as a hindrance. This often manifests in poor facilities, low-quality products and services, unenthusiastic employees, and poor customer service. But with the competition and options available, most customers will quickly move on …

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Ohio Restaurants Report Positive Sales in January Poll But Remain Cautious

The Ohio Restaurant Association recently conducted a poll to gauge the effects of the current economy on Ohio’s restaurants.  The results showed that most operators experienced an increase in sales during December 2022, attributed to holiday events, parties, and large groups.  Despite this increase, the cost of labor and supplies continues to rise for most …

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The Path to Growth: Targeting the Right Customers

Les Mckeown preaches that finding a profitable and sustainable market is the most critical task for any founder. The clearer we understand our target customers or clients, the more efficiently we can market our products and services to them in their preferred language, style, and method.  One person who got this right was not a …

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How to Get More Products and Services on the Shelves

During the first couple of years, when we, as entrepreneurs, are starting up our business, it is very natural for us to focus strictly on developing our key products and services. This probably results in some good products and services that the customers like, but our turnover is probably not as large as we hoped. …

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